The Gonevoip.ca site allows the request of telecom service quotations, particularly used for business and residential internet users. We have been providing this service, free of charge, for the past four (4) years. Thru the unprecedented and trying times of 2020, we have received more Residential quotation requests than ever before.
This report narrows the focus to the residential internet service quotation requests. To find out more about what Canadians are looking for, such as the price point that triggers a person to start shopping around. Spoiler; the national monthly rate average is $65.00 before users start shopping. We looked at and analyzed over four thousand residential internet service quotations. The data came from all over Canada, comprehending the ten months from January to November of 2020. So, there is a good amount of data and representation.
We are able to determine the providers’ people are more likely ready to switch out, the current technology more often reported as used, the price point, estimated savings, and more. By also looking at when people are making the requests it is possible to cross-reference with other events; such as price increases, outages, and so on.
Ultimately this study serves as a 2020 pulse snapshot of Canada’s residential internet service, as driven by its users.
Internet Users Looking to switch, all over Canada
Requests by Month
Internet Providers Driving the Quote Requests
2020 Residential Internet Conclusions
Despite a perception of public conformity with the big traditional telecom establishment in Canada; the study concludes the population is looking for alternatives.
The majority of residential internet quotes had been coming from Ontario. Though shall be no surprise since Ontario is the largest internet market in Canada. However, is quite telling the difference between Ontario and Quebec requests. This suggests the market is more competitive, Ontarians are many times more likely to switch internet providers than in other provinces.
We can see activity throughout the year, particularly higher during the summer months. When monthly price increases were announced and service outages are particularly common due to the construction season.
One of the most interesting facts is that some 16% said they are not sure about the type of internet access they have at home. Still in 2020 Cable Internet leads with 30%, with Wireless access (22%) not far behind. Fiber is seen as #3 at the moment. DSL access vanishing, having the smaller chunk of the pie.
It is not a coincidence that residential internet users in Canada are looking to switch the most out of Canada’s traditional telecom providers. Rogers, Bell, and Telus have the majority of quote requests, the trio together adds up to 38%. Looking at all the major telecom and cable operators in Canada then these account for 54% of all requests. Some smaller, independent providers also drive up the quotation requests.
The Sum of all Factors
What the data shows is that residential internet users in Canada tolerate shenanigans to a point, including some rate hikes. Though the ceiling is set, $65 monthly is the common trigger to start looking for a new provider. Also, the data shows there is a healthy number of people throughout Canada looking for alternatives.
One thing is for certain, the trend in residential internet demand will continue to be high in the years to come. Driven by Work-For-Home and Study-From-Home. These have been established forms in the workforce and the education community.
In short. Canada’s millions of internet residential users do not shy away from the research of the best internet service at the best price. Throughout the year.